Monday, September 22, 2008

Apple iTunes 8.0: A closer look at 'Genius'

Download iTunes for Windows 8.0 from FileForum now.

Apple iTunes 8.0: A closer look at 'Genius'

While Apple is pushing a major update to its client software filled with several new features, easily the biggest new one appears to be its music recommendation engine, called Genius.

Google will provide TV ads to NBC Universal properties

The latest platform innovation from Google enables advertisers to place bids for on-air commercial time that Google has already purchased. Now that time will come at a higher premium, with the entry of NBCU into the mix.

Google launched TV Ads last year, a means for businesses to selectively purchase television ad inventory using similar tools to what Google AdWords provides its clients for text ads, complete with minimum bids and budget maximums. After airing, customers can measure the efficacy of their campaigns. Google even provides the an Ad Creation Marketplace to assist in the creation of the commercial.

HP may trump Dell with a 24-hour battery-powered EliteBook

Tired of watching your laptop batteries conk out after two hours, even though the brochure promised four? Next month, HP expects to ship an EliteBook 6930p notebook that promises a phenomenal 24 hours of battery life without recharging.

Only about a month after Dell's rollout of Latitude notebooks with 19 hours of battery life, Hewlett-Packard has announced plans to ship its own high-end business laptop -- the EliteBook 6390p -- complete with a high capacity battery option able to deliver a full day of battery operation, without recharging.